Our fit process is very dynamic, and one that's been developed over several years. We don't believe in taking measurements and then solely relying on math equations, or packaged software, to tell us how a person should fit to a bike, nor do we believe that every person should be fit to their bike exactly the same way. It's not about some generic fit everyone should have, it's about finding your best position.
We believe bike fit should be a combination of science, technology, and art. Science tells us how the body works, technology is utilized to make sure the body is performing correctly, and the art of bike fit comes from the ability to communicate, instruct, and understand that sometimes the "rules" have to be broken, or at least bent a little, to allow for the uniqueness of each client. The art of bike fit cannot be taught - only experience can turn a bike fitter into an artisan.
We enjoy quite the reputation for helping cyclists who are experiencing pain, numbness, or discomfort on their bikes. In order to provide such help, a fitter must be able to understand the client's history with a particular issue, identify the causation, and develop a strategy for successfully correcting the fit issue contributing to the problem. Through anatomical and physiological education, study of issues relating specifically to cycling, and experience, our clients have come to trust that they're in safe hands when they bring pain or discomfort issues to us.
Here's the thing...it shouldn't hurt to ride your bike. Not you knees, not your back, not your hands or shoulders. None of that is normal. And, your saddle should be comfortable! Yes, that's possible - with the correct position.
We don't believe bike fit should be about selling products. We are not traditional retailers; yes we have stems, saddles, and limited fit-related products we need to complete the service, but we otherwise have nothing to sell you. We make sure you get a bike that's not only great, but perfect for you and your cycling needs.
The unfortunate truth is, bikes shops see bike fit as a sales tool. How much can they sell you under the guise of bike fit? More importantly, what can they sell you that's in stock? They want to turn over their inventory and sell you products they have on the sales floor whether it's what's best for you or not. At ERO, it's not about up-selling, it's about making sure you spend your money wisely and get the most out of your investment. Because of our unique business model, there's no benefit to us recommending any particular brand of bike or bike part - we simply want the best for you.