Our fit process is very dynamic, and one that's been developed over several years. We don't believe in taking measurements and then solely relying on math equations, or packaged software, to tell us how a person should fit to a bike, nor do we believe that every person should be fit to their bike exactly the same way. It's not about some generic fit everyone should have, it's about finding your best position.
We believe bike fit should be a combination of science, technology, and art. Science tells us how the body works, technology is utilized to make sure the body is performing correctly, and the art of bike fit comes from the ability to communicate, instruct, and understand that sometimes the "rules" have to be broken, or at least bent a little, to allow for the uniqueness of each client. The art of bike fit cannot be taught - only experience can turn a bike fitter into an artisan.